Identity
Correct approved logo variation and clear space
Approved colours and accessible contrast
Approved typefaces, hierarchy and spacing
Imagery feels recognisably like the same brand
Message
One clear primary message
Claims are current, specific and supportable
Tone matches the audience and channel
Call to action is obvious and accurate
Production
Names, prices, dates, links and contact details verified
Spelling, grammar and legal lines checked by a second person
Correct sizes, bleed, resolution, colour mode and file format
Mobile, keyboard and screen-reader use checked where relevant
Final approver has approved this exact version